• NYC based
• playful, weird, rad, colourful, plastic, sometimes mature (but usually immature), raver/rocker jewelry
this independently run accessories brand is based in QUEENS. it evolved from my former #JAEJESS collective that i shared with a wonderful friend named jae (xoxo) for a few years. i started making earrings for myself and friends as a hobby, and instagram surprisingly monetized my efforts. it was honestly crazy to me that anyone wanted to buy my stuff, but here we are, still going strong 6 years later… i humbly thank you for your ongoing support of this small shop! ♥
i’m not trying to be the next big thing…
i’m just trying to be the opposite of boring.
there are so many points of inspiration here at UNRULED, and my designs/ideas are constantly evolving and i love trying new styles. there’s not one particular style inspiring or ruling this brand, i just make what my friends and i would wear.
creative design is an extension of yourself, so a little about me and what this brand radiates:
i’m an ex-raver that still hasn’t outgrown her metal or punk phase. i’m very much stuck in the 80’s and 90’s, i love any music that is synth-driven and am way into 90’s hip-hop/R&B. i grew up in Queens, and hung out downtown in the village as a teenager in the 90’s, when it didn’t suck (before it was overrun by tourist/yuppie-driven corporate franchise crap shops/fast food).
i’ve always been into a billion different things over the years… and i try to combine that into my designs, so most of my designs are heavily based around: sanrio, kawaii culture, tomboys, graffiti, horror movies, cartoons, sports (LET’S GO RANGERS/METS), lisa frank, fafi, pop-art, missbehave mag (RIP), goth style, susanne bartsch, around the way girls, fashion wonders like patricia field and betsey johnson, iris apfel, marc jacobs, steven shein, tarina tarantino, jules kim (since the dollar bill ring days!), musicians like kathleen hanna, cyndi lauper, daft punk, chromeo, billy idol, early 80’s madonna, bowie, dale bozzio, inxs, le tigre, prince, wu-tang, blondie and no doubt/gwen, etc. – it’s basically all over the place, and i try to reflect that into all of my pieces, and make them totally rad.
the majority of my pieces are very much colorful, and not for stuffy/bougie/snobby gals (although i do sneak in modern pieces as well, from time to time).
it’s also not a shop for anyone that is colorphobic or scoffs at the idea of wearing weird, or plastic jewelry.
“only one trip… might as well live it up.” – iris a. ♥
Other projects of mine